As you likely already know, in the modern business world, your website is essential to your success. Occasionally, it is important to rework your site to keep the content fresh and ensure it is as successful at converting visitors as possible. However, you may wonder what the return on investment for this work is likely to be.

Costs for Redesigning

Unsurprisingly, the cost of a website redesign can vary significantly. If you want a small website done by a freelancer, you may be looking at $1,000 or less. On the other end of the spectrum, a complex website created by a major web design firm could run $100,000 or more. Global brands often invest millions in creating their websites.

If you want to get some more specific information on the expected cost for your website, ask for some quotes. These are some factors that will affect pricing:

  • Number of hours needed to complete the project
  • Hourly rate of the firm/freelancer
  • Complexity of the website
  • Whether a project manager will be working on the project
  • Whether you need other branding services along with the website
  • What content management system you will be using

Calculating Return

Your website can help you achieve some serious results for your business. If you run an e-commerce store, the returns are easy to track. Simply look at the difference in sales before and after the website redesign.

If your website is for marketing purposes or your sell both online and through other channels, tracking returns can be a little more complex. Nonetheless, you can examine the difference in website traffic and conversion rates.

One of the most important factors in determining ROI is the lifespan of the new design. If you expect to continue operating the website with this design for five or more years, you likely will enjoy a strong ROI. Conversely, if it only lasts a year or less, it is almost certainly a failed project.

When you associate an increase in sales with your project, you can determine the returns. You can also estimate these numbers beforehand.

Final Thoughts

When you are starting a website redesign project, the price tag can seem scary. However, a great website can potentially earn substantially more revenue than a good website. That doesn’t mean you should spend top dollar. Nonetheless, if you think one design is better than another, it is likely worth increasing your budget a little.