When trying to sell your product or service, you might be more inclined to focus heavily on numbers and analytics, as opposed to the actual human beings who make a purchase. However, you’re doing yourself a disservice if you aren’t adjusting your marketing plan as your business grows, learning from your customers as you go. If there’s one thing you can take away from consumer behavior, it’s that the quality of your web design, and the response of customers to that design, is all based upon a bigger picture of psychological principles. Tapping into this behavior with your website design is essential to creating an engaging, successful brand that can elevate your business to new heights. Read on to learn how to improve the look and feel of your website based on psychological tools, reviving your otherwise lackluster marketing strategy and breathing new life into your company.

First and foremost, it’s important to market your product or service in a way that’s completely understandable to the majority of consumers. In other words, when you look at your product, you’re clearly aware of exactly what you’re selling. However, the random user who pops into your site isn’t going to automatically know what you’re selling, so they need some effective copy, images and more that are easy to comprehend. The biggest issue here is knowing how much to dial down the jargon and sales-y speech because many of your customers won’t be familiar with such terminology, even if it comes as second nature to you. Target consumers with ad testing and example landing pages to gain insight from your potential buyers, and learn from their responses in order to make positive changes to your web design.

Meanwhile, you need to structure your website in a way that not only attracts attention but is user-friendly enough to keep your potential customer clicking. For instance, using big, bold text and eye-opening colors on your landing page is a surefire way to get noticed, but keeping a similar tried-and-true format with your navigation bars, site links, headings, etc. is vital to steering your customer in the right direction towards making a purchase. The goal is to minimize user stress, converting leads into consumers by gently guiding them towards the sale. Otherwise, if the customer immediately gets frustrated, they’re going to give up and leave your website, heading right to your competitor’s page instead.

Marketing your product or service isn’t difficult as long as you put yourself in the shoes of your buyers in order to understand their needs. Using these psychological tools can improve your web design substantially, helping to promote greater success for your business.