Today more than ever, businesses are using data to make decisions and grow their operations. However, depending on you, Google Analytics can either be simple or complex. Here are some tips for doing quick data analysis so you can make better decisions.

Switch Up Views

Changing the view on your Google Analytics report lets you see the same data in different ways. This makes it easy to interpret data before making decisions. Some of the views you can choose include data, percentage, performance, comparison, term cloud, and pivot.

Create a Goal

Creating a goal in Google Analytics can also help you analyze data better. Goals will not only help you see data that your account will not show but also measure several actions happening on your website. For instance, you can track the pages online visitors land on often, the number of time visitors spend on your site, and the number of pages they view before leaving.

Create an Event

Creating an event will allow you to monitor actions on your site that may or may not affect your bottom line. For instance, you may want to track form conversions that show people are visiting your site even though they may not generate revenue. However, you will still need to know if your WordPress forms are converting.

Set a Custom Alert

You will not be in a position to check Google Analytics at all times. A custom alert will let you know whenever there is unusual activity on your site. You can either apply the alert to all or a certain segment of site traffic. Similarly, you will be able to choose whether the alert should go off when a metric decreases or increases.

Measure Your Site’s Speed

Your site’s speed will affect user experience as well as the success of the website. Some of the issues you may want to check regularly are the average page load time, browser speeds, and server response time.

Get a Performance Report

When trying to make good use of your time, you can consider receiving a recurring report instead of checking Google Analytics every day. This will give you access to helpful data while at the same time saving you time.