Many businesses still haven’t embraced the vast potential of social media, but it’s no secret that investing in social media is critical to online survival. Part of that strategy is to make and post a video. You have to know your audience in order to leverage video on social media that’s impactful, informational and versatile. Here are three neat video-creation tools you may want to try.

Wave.video

This is an easy-to-use yet cool video maker that allows you to create marketing and social videos in minutes, giving you access to a library that contains 200 million stock videos and images. If you want to upload your own images, video clips, and music, you can do that as well.

Feel free to format videos to target various social platforms, including Facebook and Instagram, easily overlaying text on your footage, using stylish fonts and cool effects. Plus, you can incorporate seamless transitions between clips.

Customize your videos to reflect your branding, adding intros that reinforce your vital messages.

Biteable

With this platform, you can make eye-catching videos that get fast results, from awesome ads and social videos to complex presentations. Browse the library of 85,000 professional clips, or upload your own videos, photos, and sounds.

Your complete satisfaction is guaranteed within 14 days or you get your money back. You can try the free version to start, featuring 1gb of storage, five video projects a month and publish rights on YouTube and Facebook.

Biteable’s strength lies in its studio-rich animated-video maker, which gives you a wide offering of templates.

Shakr

The best video making platform for Facebook marketers, Shakr features more than 2,000 video designs added by creative professionals, with a convenient drag-and-drop feature that makes it easy to make content.

The ONBRAND Shakr allows you to go through sizes and formats according to the requirements of various social platforms. Not only can you launch custom video ad campaigns, but you can also create compelling content in a wide spectrum of formats. Plus, you get access to pre-licensed music tracks, and more than one million stock images and video clips.

You don’t have to download or install Shakr; you just need a browser to turn in-house productions into reusable templates. Three subscription plans are available.

No matter which one you pick from the above, you can’t go wrong. They all add value to your marketing, whether you’re an agency or an e-commerce business. Crafting exceptional social media-friendly videos has never been easier!