Content is a key way to attract potential customers and keep current ones engaged. This article provides some tips for producing content that draws eyes and leads to sales.

Tip 1: Cater to Your Customers

With any type of writing, keeping your audience in mind is key. That means that every time you sit down to write a blog post, tweet, or other piece of content, your goal should be to engage your customers (and potential customers). As one contributor put it on Forbes.com, in the example of a printing business, the audience likely won’t care about a new piece of equipment the company purchased. They will, however, care about information applicable to their lives. In the example of the printing business, that means providing information like design tips.

Tip 2: Don’t Be Flashy

This tip ties in with writing for your audience. Keep your information useful and as easy to digest as possible. Rather than trying to emulate your favorite literary figure or experimenting with hard-to-follow formats, write content that is accessible and relevant to your audience.

Tip 3: Invite Interaction

Content does not have to be a one-way street, and you can use it to invite your audience to interact with your business. Options include adding links to content that allows viewers to tweet a link out, adding interactive polls, and encouraging readers to comment on posts.

Tip 4: Vary Your Content

How-to-guides and lists are common go-tos for content creators, but varying the types of articles you post from time to time can help keep your audience engaged. Interviews with industry figures, occasional guest posts, and videos are all ways to spice up your content.

Tip 5: Focus on What Works

Continually keep an eye on what your audience responds to most favorably. For example, if you find they like how-to videos more than text-only how-to articles, try posting more videos.

Want more tips on content creation and related topics? Check out Drive Digital Demand’s other blog posts.