The idea of project deliverables is not a new one, but its use in the virtual world has changed the definition somewhat. Any time a business invests money in a project, it is important to make sure the output fulfills the predetermined criteria. It can be helpful to have a clearer picture of what such outputs are and how they meet client objectives.


A successful website design project that produces positive results starts with some preset standards. Such criteria should include complete buy-in from all pertinent stakeholders, staying within the project scope, and satisfying a specific objective of the project. Delineating these standards may be time-consuming but can help make the outcome agreeable to all involved.


It is not unusual for traditional project results to include such items as proposals, design drawings, a completed product such as a bridge or building, and other more tangible items. In the virtual world, the output is likely to be branding assets, web content, or a website and its resulting artifacts, which can seem to be less tangible. In reality, both traditional and virtual project results are aimed at helping the client meet their objectives. 


Accomplishing objectives is the goal of most projects meaning the results should be measurable and specific. Objectives are the potential benefits of the project, while deliverables are the results. This differentiation is important because an objective may be to increase traffic to a site, while the deliverables may be blog articles or social media posts designed to drive that traffic. Another example is a client objective of migrating customer data to the cloud may have deliverables that focus on documents that teach staff how the new database system works.


Vital in completing the goals of a project, clearly defined website design deliverables can help assure the developer and client have the same expectations for the project. The timeline, scope, and budget can all be detailed in the deliverables and may help assure the project vision is the same between the client and the design company.


Technology’s rapid advance has changed the way businesses look at deliverables. No longer are they solely concrete, tangible items such as a widget or a skyscraper. Web traffic, blog content, and other virtual items are now included in the definition of project output. When clearly defined by all parties involved, the results of these projects can be successful and help the client meet their goals and objectives.