What can social media advertising do for your business? This article answers that question by looking at how different social media platforms can help.
Facebook is the top dog when it comes to social media advertising. When you set up a Facebook ad, you can use the settings to target specific audiences. For instance, if your business only serves a particular area, then you can set the ad to display only to users in that location. You can also target specific ages, professions, and interests.
Instagram advertising is a natural companion to running ads on Facebook because users operate Instagram ads through the same platform. According to Instagram’s business blog, in 2017, over 120 million Instagram users interacted in some way with businesses on the platform. On Instagram, you can set up different ad campaigns to target different audiences. Additionally, you can set different goals for your campaign, such as increasing brand awareness and directing people to visit your store.
If you want to use advertising on LinkedIn, it is helpful to first set up a company page. You can also use showcase pages to highlight specific parts of your business. Additionally, LinkedIn offers targeted advertising.
Twitter can be used to raise awareness of your company, direct people to your website, and promote app installation. The social media advertising platform uses an auction-based system where, according to Twitter, you can choose “how much you will pay for each interaction, such as a new follower or a click to your website.” Alternatively, advertisers can use automatic bidding to streamline the process. Like the other platforms, Twitter allows for targeting specific audiences.
Snapchat advertising allows businesses to reach audiences that are on the younger side, so if your business caters to teens and young adults, Snapchat is worth looking into. The platform offers three types of ads: Snap Ads, which display videos to users; filters, which are good for events and location-specific businesses; and sponsored lenses, which are typically used only by larger businesses.