LinkedIn continues to evolve to be attractive to job-seekers, employers, recruiters and any time when you want to look your best in front of others.

Plus, as other networks look for ways to keep personal information hidden, LinkedIn can often be a great source for employers to verify if a candidate really is who they claim in terms of background. It’s not, or shouldn’t be, a place to talk politics, parties or show off your meal, but a spot for business networking and trend-spotting.

LinkedIn also continues to add new features that are popular on other networks. There’s now a feed of interesting news about your contacts or favorite industries, as well as a live chat service for instant messages.

Another area that LinkedIn has focused on is allowing users to customize their privacy levels.

This can include the ability to decide who can see what items in your profile, rather than “everything or nothing,” which was a basic privacy standard in the past.

Job seekers may not particularly mind if anyone checks out their profile. But others may have some hesitation about anyone being able to learn about them or see their information.

That’s why LinkedIn recently added a setting where people can block others from taking and exporting the email addresses.

Though a little sneaky, in the past marketers would sometimes gather a variety of emails which could be used to build databases and target people with certain ads. There was also the possibility of these same groups of emails being uploaded to other networks such as Facebook.

LinkedIn announced it added this feature to respect user privacy and also improve the customer service process.

Knowing that there’s a possibility that your email may  be scraped as well as used to serve unwanted ads  back to you could be reasons to keep people away or discourage them from using additional services.

Though marketers may be disappointed that any user can adjust  the “Who can download your email” setting, it goes a long way of improving confidence.

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