Conversions are the lifeblood of your business, especially when it comes to your website and online presence. But if your fancy new website isn’t bringing in new customers and creating sales, then what’s the problem? Why aren’t your visitors converting into customers?
Is your website meeting the needs of your users/visitors?
What Is UX?
User experience (UX) is one of those buzzwords that everyone loves to throw around in the eCommerce and search engine optimization (SEO) world. Everyone kind of knows what it means, yet few can give a clear definition when pressed for answers.
So what is user experience?
The term “user experience” was first coined by Don Norman over 20 years ago. He defines user experience this way:
“User experience encompasses all aspects of the end user’s interaction with the company, its services and its products.”
So for online marketing purposes, it’s the way your website visitors feel about your company and products during and after visiting your site.
Did the layout seem confusing?
Were they able to find the info or product they were looking for quickly and with just one or two clicks?
Did they get bombarded with info and popups they didn’t want, get frustrated and leave?
Did all the images and videos load quickly and completely?
As you can see, UX covers a lot of ground. In many ways, improving your on-page SEO will simultaneously improve your UX too, and that will lead to both more traffic and more conversions.
So if you’re looking for an easy jumping-off point, start by focusing on basic on-page metrics like bounce rate, page load speed, time-on-site, dwell time and pageviews – and the elements that affect them. If you can improve those metrics, your users will thank you and your conversion rate will start to climb.
With that in mind, here are seven UX tips you can use right now to boost conversions.
5 Ways to Increase Conversions WIth UX
- Include info-packed videos on your blog posts and landing pages to improve time-on-page and hold visitors’ attention
- Fix broken links and include helpful internal links in every blog post and landing page
- Use eye and mouse tracking heatmaps to determine which elements on your landing pages are effectively catching the attention of your visitors
- Split-test your lead capture and email signup forms to create clear CTAs, graphics and whitespace balance that attract more leads
- Speed up your website to keep people from clicking away and dramatically lower your bounce rate
- Simplify your layouts and add white space to draw attention to CTAs and key pieces of content
- Consistently publish high-quality, helpful blog posts to drive both traffic and sales
When you improve your UX, you are improving your business. You are improving customer service. You are strengthening your brand reputation. And ultimately, you are improving your conversion rate. Don’t just apply one or two of these UX tips. Apply all of them over time and track your results to better understand and serve your customers.