When you are trying to get your website’s search engine rankings higher, backlinking is one of the best strategies. A high-quality link profile is an important part of SEO and can make a huge difference to where your website is placed on a results page. However, creating your link profile isn’t as easy as posting links all over the web. You need to have a strategy and make sure that you do everything correctly or you might end up lower in the rankings than when you started.

1. Create Quality Content

If you want other websites to link to your content, then you need to create content that is worth linking to. Spend more of your effort on making your content great and less on creating links. Whether you are creating blog posts, videos or images, if they are high quality, you may find that backlinking comes naturally without much effort on your part.

2. Build a Natural Link Profile

When you are building a link profile, you want one that looks natural to Google. Otherwise, you might be influencing your rankings negatively instead of positively. A natural link profile includes links from a variety of websites with various levels of DA, or Domain Authority, as well as different types of links. This does not mean, however, that you want links from websites that have nothing to do with the type of content you produce. The websites you link from should still be relevant and high-quality, even if their Domain Authority is low.

3. Know What Google Wants and Avoid Anything That Might Result in a Penalty

Backlinking is most successful when you know what works best. There are certain things, like the previously mentioned quality content and natural link profiles, that will result in higher rankings from Google. You should also keep in mind that there are certain things that will lower your rankings and cause your website to lose valuable visibility. Some things that may cause you to be penalized include spamming links, links from irrelevant websites, and buying links.

When done correctly, backlinking is a great way to get your website’s ranking higher. Just be sure that you are doing it in a way that will not result in any penalties that will drive your website down the rankings. The process can take a while when you allow your link profile to grow naturally, but it will work out better for you in the long run.