It may seem like they are everywhere you look. It may even seem like they are swarming around, multiplying before your very eyes. Almost four decades ago, it was the millennials, also known as generation Y. However, times are changing. There is a new generation assuming the position. You may call them, generation Z. This hippie reboot version of contemporary tech-savvy individuals are here, and they aren’t going anywhere. For this reason, it may be time for the marketing industry to start thinking about and preparing for this next class of techies.
To connect with generation Z successfully, it may first be a good idea to know how to communicate with them. Two ways a marketer can accomplish this task can be through engaging with this younger group, as well as paying attention to who they listen to and follow. In short, reach this new generation where they are.
A part of reaching this next generation may require being able to understand them and how they view the world. Now there are many stereotypes the other generations have given this new one. They refer to them as narcissistic, anti-social media, and even lazy. However, it may be essential not to get lost in the perspective of these previous generations when it comes to this new generation because they have set a new precedent on how they are to be defined. Gen-Z is not traditional in the slightest bit. They are determined to establish a unique example of how sexuality, race, and even gender are defined. A good rule of thumb to remember is that this more liberal generation desire freedom and openness in the brands that they choose to support. In addition to preferring flexible brands, this new generation also tends to promote brands that will give them a platform to make a positive difference in this world while also being able to purchase their desired products.
What about social media? Well, when it comes to social media, this newer class tends to use social platforms as a tool to do research. Saying this, Gen-Z also tends to be drawn to more personal interactions such as stories and direct messages. The internet, however, is not the only way to reach this new generation. It has been shown that when a salesperson incorporates both offline and online experiences, Gen-Z tends to respond better.
This younger generation has some of the most diverse, open-minded people out there. There are many ways a marketer can choose to reach this new group, but at the end of the day, it all comes down to communication.