What can social media advertising do for your business? This article answers that question by looking at how different social media platforms can help. Facebook Advertising Facebook is the top dog when it comes to social media advertising. When you...
Continue Reading →
Most marketers understand the importance of Search Engine Optimization (SEO). However, they may not be fully aware of what Google has done to make SEO more about the web user’s experience. Google no longer follows rigid keyword formulas to make...
Continue Reading →
Hashtags can be a very effective way of communicating important information about your business, and ultimately expanding your business as well, and that’s why every business owner should include hashtags as part of their social media marketing strategy. Here are...
Continue Reading →
Finding inspiration for web design can be tough: Some mornings, you might wake up full of ideas, but other days, you may need a nudge. If your inspiration is running low, this article looks at several places you can find...
Continue Reading →
Search engine optimization is often misunderstood. It’s changed a lot over the past decade, which adds to the confusion. SEO is defined as the process of increasing the quality and quantity of traffic to your website. Ideally, you want to...
Continue Reading →
Sales. Everyone wants (and needs) sales revenue. It takes good brand positioning, artful strategy, well-crafted communications and solid planning. It also takes metrics. John Wanamaker, a man considered to be an early pioneer of marketing famously said, “Half the money...
Continue Reading →
Search engine optimization (SEO) and email marketing are usually considered to be two separate marketing channels. However, powerful benefits can be realized by using search insights to drive email campaigns. Here are some ways to utilize SEO to inform your...
Continue Reading →
When you are trying to get your website’s search engine rankings higher, backlinking is one of the best strategies. A high-quality link profile is an important part of SEO and can make a huge difference to where your website is...
Continue Reading →
LinkedIn continues to evolve to be attractive to job-seekers, employers, recruiters and any time when you want to look your best in front of others. Plus, as other networks look for ways to keep personal information hidden, LinkedIn can often...
Continue Reading →
Though Facebook still remains at the top of the social media food chain, some of the other sites offer unique features for their unique audiences. Twitter, for instance, focuses on short phrases and lots of messages coming in at once....
Continue Reading →