A good landing page is arguably the most important part of your website. It’s the first thing a potential customer sees, and it’s what they use to decide (consciously or subconsciously) whether to stick around. That means your landing page...
Most businesses dread the possibility of receiving negative reviews from their customers. Surprisingly enough, however, occasional bad reviews add credibility to your online presence. Statistics show that consumers look most favorably on companies that have slightly less than perfect ratings....
What can social media advertising do for your business? This article answers that question by looking at how different social media platforms can help. Facebook Advertising Facebook is the top dog when it comes to social media advertising. When you...
Most marketers understand the importance of Search Engine Optimization (SEO). However, they may not be fully aware of what Google has done to make SEO more about the web user’s experience. Google no longer follows rigid keyword formulas to make...
Hashtags can be a very effective way of communicating important information about your business, and ultimately expanding your business as well, and that’s why every business owner should include hashtags as part of their social media marketing strategy. Here are...
Finding inspiration for web design can be tough: Some mornings, you might wake up full of ideas, but other days, you may need a nudge. If your inspiration is running low, this article looks at several places you can find...
Search engine optimization is often misunderstood. It’s changed a lot over the past decade, which adds to the confusion. SEO is defined as the process of increasing the quality and quantity of traffic to your website. Ideally, you want to...
Sales. Everyone wants (and needs) sales revenue. It takes good brand positioning, artful strategy, well-crafted communications and solid planning. It also takes metrics. John Wanamaker, a man considered to be an early pioneer of marketing famously said, “Half the money...
Search engine optimization (SEO) and email marketing are usually considered to be two separate marketing channels. However, powerful benefits can be realized by using search insights to drive email campaigns. Here are some ways to utilize SEO to inform your...
When you are trying to get your website’s search engine rankings higher, backlinking is one of the best strategies. A high-quality link profile is an important part of SEO and can make a huge difference to where your website is...