Sales. Everyone wants (and needs) sales revenue. It takes good brand positioning, artful strategy, well-crafted communications and solid planning. It also takes metrics. John Wanamaker, a man considered to be an early pioneer of marketing famously said, “Half the money...

Search engine optimization (SEO) and email marketing are usually considered to be two separate marketing channels. However, powerful benefits can be realized by using search insights to drive email campaigns. Here are some ways to utilize SEO to inform your...

When you are trying to get your website’s search engine rankings higher, backlinking is one of the best strategies. A high-quality link profile is an important part of SEO and can make a huge difference to where your website is...

LinkedIn continues to evolve to be attractive to job-seekers, employers, recruiters and any time when you want to look your best in front of others. Plus, as other networks look for ways to keep personal information hidden, LinkedIn can often...

Though Facebook still remains at the top of the social media food chain, some of the other sites offer unique features for their unique audiences. Twitter, for instance, focuses on short phrases and lots of messages coming in at once....

Content is a key way to attract potential customers and keep current ones engaged. This article provides some tips for producing content that draws eyes and leads to sales. Tip 1: Cater to Your Customers With any type of writing,...