It’s always disconcerting when your company receives an online review that is negative. It’s essential to deal with these because they can potentially damage your reputation and drive away customers. Here are some suggestions on how to deal with negative...
If your small business has yet to expand into the world of digital marketing, you’re missing a great opportunity. This article takes a look at the ways in which digital marketing can help any small business. Visibility Digital marketing makes...
More brands are being told to watch what other people are saying about them on the Internet and on social media. But doing this properly is becoming more challenging and precise, not just setting up Google Alerts or counting Facebook...
Before parents enroll their children in private schools nowadays, they search online for information about the various options available to them. For this reason, it is imperative that private schools have dynamic online marketing campaigns. You need to stand out...
The key to turning your lifestyle product into a successful and strong brand is marketing; are you actively marketing your product? Take a page from the book of four inspirational brands that have become household names due to their unique...
Social media influencers can have a powerful impact on your social media marketing initiatives, simply because they can bring with them their own built-in audience, and can impact their purchasing decisions. That makes it important for you to work with...
Infographics are dynamic tools for creating brand awareness. However, if handled improperly, they can lose their effectiveness. Superlative infographics are built in a methodical step by step process that includes a number of stages from strategizing to distribution. Here’s how...
If you’ve ever worked in customer service, you’ll know that sometimes people aren’t just mad about your product or service: they’re just angry and want someone to listen to them, and you happen to be the person on the other...
Most marketers these days are aware that the landscape of social media is constantly changing, and that it is, therefore, necessary for them to constantly re-evaluate their strategies. Social media are becoming de facto business tools, which means marketers have...
Pay-per-click (PPC) advertising is a worthwhile venture for nearly any business. However, there are three tasks you should complete every day to make the most of your PPC efforts. This article looks at those tasks. Task 1: Monitor Your Key...