Despite being one of the oldest forms of digital marketing in existence, email marketing remains a vital tool for B2B companies to build profitability and reach their audience. However, it’s essential that you take the right steps to ensure success...
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Infographics are a perfect communication medium for today’s online world and a crucial content marketing booster. They combine the impact of an image, with readily available data, curated and illustrated for quick analysis and understanding. Images, like photos, are powerful...
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Maintaining the best possible brand profile online is crucial for business success, but monitoring and managing your reputation can be complex. Here we’ll simplify the process by revealing the most important elements for building a solid online image.  Online Reputation...
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Display ads have long yielded poor conversion rates and click-through rates, but there’s a good reason for that. As opposed to searching ads that are served up to users who are intentionally looking for something, display ads are merely added...
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Now that you’ve created some terrific video content to promote your business, you need to get people to watch it online. Here’s how to use basic video marketing to gain an audience for your video: Describe: Write an attractive description...
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A growing number of people are using voice command, either as mobile devices a question or make a request to their home voice system. Currently, these voice search queries aren’t attached to marketing, but it’s a pretty good guess that...
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Earned media is content that promotes your brand, generated by others online, such as press coverage, influencer mentions and backlinks, as well as comments from your followers on social media, and even online reviews. Earned media is spontaneously generated by...
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A good landing page is arguably the most important part of your website. It’s the first thing a potential customer sees, and it’s what they use to decide (consciously or subconsciously) whether to stick around. That means your landing page...
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Most businesses dread the possibility of receiving negative reviews from their customers. Surprisingly enough, however, occasional bad reviews add credibility to your online presence. Statistics show that consumers look most favorably on companies that have slightly less than perfect ratings....
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What can social media advertising do for your business? This article answers that question by looking at how different social media platforms can help. Facebook Advertising Facebook is the top dog when it comes to social media advertising. When you...
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