If you use Facebook marketing tools, you may be aware of the Lookalike Audiences functionality. This is an interesting feature available for advertisers. It is something that many small businesses fail to use even though it could be very helpful....
Nearly every aspect of marketing has changed in the last generation. Of course, digital advertising has become one of the most dominant game-changers to come along since television. Surprisingly, while most businesses know that they need to advertise digitally, far...
As you likely already know, in the modern business world, your website is essential to your success. Occasionally, it is important to rework your site to keep the content fresh and ensure it is as successful at converting visitors as...
For the website developer and marketing specialist, few metrics are, ultimately, as important as the return on investment, or ROI. After all, it is a representation of how effective your marketing program is, vs. the financial investment. By accurately measuring...
Conversions are the lifeblood of your business, especially when it comes to your website and online presence. But if your fancy new website isn’t bringing in new customers and creating sales, then what’s the problem? Why aren’t your visitors converting...
Certainly, your customers are invaluable to your business or brand, but have you ever actually calculated the customer lifetime value (CLV) in terms of marketing and revenues? Industry experts concur that it is far cheaper to make the added efforts...
Times are changing drastically when it comes to customer service and ads in the age of social media. Gone are the days when customers had to jump through hoops to reach companies. These days, customers can connect with a company...
They’re both about sharing pictures and videos and both have loyal fans. So why do more marketers prefer Instagram over Snapchat? The answer is really about numbers and reach. Sure, no single user is going to reach ALL the users...
Many businesses prioritize innovation. However, coming up with a dynamic new product is only the first step. For that product to evolve into a breakthrough success, you need to involve your marketing team early on. Here are some important strategies...
Part of the appeal of Instagram has always been its focus on photos, especially in comparison to ‘word-heavy’ social media channels like Facebook or Twitter. Instagram made it easy to create, post and share your images and other people’s images....