Running a business tends to be an expensive endeavor. From paying your employees to ordering inventory, there are times when all of your available capital is going to be tied up. With so many expenses to keep mindful of, you...
Promoting your business on the internet plays a huge part in how well your company performs. While it can seem like digital marketing is a straightforward shot in some regards, it is actually a process that requires a lot of...
These days, there are all kinds of efficient methods available to business owners to market their goods and services. The internet has made it easier than ever to connect with interested parties and make sales to consumers near and far....
Digital is the modern marketer’s most powerful and versatile tool. It also carries the double-edged sword of being a constantly changing and evolving medium. On the one hand, this constant variation makes it difficult to stay ahead of the curve....
When trying to sell your product or service, you might be more inclined to focus heavily on numbers and analytics, as opposed to the actual human beings who make a purchase. However, you’re doing yourself a disservice if you aren’t...
If you run a small business, local consumers likely make up a large portion of your customer base. Focusing your efforts on local marketing may help you to quickly grow your company. In particular, local SEO has a lot of...
Planning an effective digital marketing strategy these days has to include a lot of social media influence, as the majority of today’s consumers are using social networks on their mobile phones and making quick, one-click purchases related to their interests....
No matter what social media platform you’re using, you have likely seen quite a few hashtags floating around. These useful little phrases are the perfect way to help consumers find the content they’re looking for. However, while they may seem...
Every good marketer needs a great strategy, and when it comes to your small business, the basic paid advertisement is no longer the best way to go. With the constant advancement of technology and the undeniable power of mobile phones...
Any business hoping to impress cannot overlook the importance of reputation management. To be sure, an online presence is crucial to the success of any company’s growing brand. However, unaddressed negative consumer feedback can crush a business’s prestige. This is...