For the website developer and marketing specialist, few metrics are, ultimately, as important as the return on investment, or ROI. After all, it is a representation of how effective your marketing program is, vs. the financial investment. By accurately measuring...
Conversions are the lifeblood of your business, especially when it comes to your website and online presence. But if your fancy new website isn’t bringing in new customers and creating sales, then what’s the problem? Why aren’t your visitors converting...
Certainly, your customers are invaluable to your business or brand, but have you ever actually calculated the customer lifetime value (CLV) in terms of marketing and revenues? Industry experts concur that it is far cheaper to make the added efforts...
Times are changing drastically when it comes to customer service and ads in the age of social media. Gone are the days when customers had to jump through hoops to reach companies. These days, customers can connect with a company...
They’re both about sharing pictures and videos and both have loyal fans. So why do more marketers prefer Instagram over Snapchat? The answer is really about numbers and reach. Sure, no single user is going to reach ALL the users...
Many businesses prioritize innovation. However, coming up with a dynamic new product is only the first step. For that product to evolve into a breakthrough success, you need to involve your marketing team early on. Here are some important strategies...
Part of the appeal of Instagram has always been its focus on photos, especially in comparison to ‘word-heavy’ social media channels like Facebook or Twitter. Instagram made it easy to create, post and share your images and other people’s images....
Today more than ever, businesses are using data to make decisions and grow their operations. However, depending on you, Google Analytics can either be simple or complex. Here are some tips for doing quick data analysis so you can make...
Marketing today is challenging. There are more competitors, more media possibilities and more marketing funds spent than ever. So, today’s marketing must be well-targeted. As Yogi Berra, famous baseball player, coach and humorous philosopher said, “If you aim for nothing,...
Effective marketing, especially in this digital era, poses a challenge for small business owners. Not only budget constraints, but also other demands on your time make it difficult to give marketing the attention it deserves. Here are six essential strategies...