Times are changing drastically when it comes to customer service and ads in the age of social media. Gone are the days when customers had to jump through hoops to reach companies. These days, customers can connect with a company...
They’re both about sharing pictures and videos and both have loyal fans. So why do more marketers prefer Instagram over Snapchat? The answer is really about numbers and reach. Sure, no single user is going to reach ALL the users...
Many businesses prioritize innovation. However, coming up with a dynamic new product is only the first step. For that product to evolve into a breakthrough success, you need to involve your marketing team early on. Here are some important strategies...
Part of the appeal of Instagram has always been its focus on photos, especially in comparison to ‘word-heavy’ social media channels like Facebook or Twitter. Instagram made it easy to create, post and share your images and other people’s images....
Today more than ever, businesses are using data to make decisions and grow their operations. However, depending on you, Google Analytics can either be simple or complex. Here are some tips for doing quick data analysis so you can make...
Marketing today is challenging. There are more competitors, more media possibilities and more marketing funds spent than ever. So, today’s marketing must be well-targeted. As Yogi Berra, famous baseball player, coach and humorous philosopher said, “If you aim for nothing,...
Effective marketing, especially in this digital era, poses a challenge for small business owners. Not only budget constraints, but also other demands on your time make it difficult to give marketing the attention it deserves. Here are six essential strategies...
Many businesses still haven’t embraced the vast potential of social media, but it’s no secret that investing in social media is critical to online survival. Part of that strategy is to make and post a video. You have to know...
The internet is the information superhighway, and it’s where brands are born, grown, and destroyed every day. Needless to say, online reputation management is one of the most important aspects of modern business success. With more than 4-billion people on...
Social media advertising can be an effective way to reach your target audience, encourage engagement, and achieve your organizational goals. However, social media marketing is different from other types of marketing. Here are some steps that can help you build...