Most marketers these days are aware that the landscape of social media is constantly changing, and that it is, therefore, necessary for them to constantly re-evaluate their strategies. Social media are becoming de facto business tools, which means marketers have...
Pay-per-click (PPC) advertising is a worthwhile venture for nearly any business. However, there are three tasks you should complete every day to make the most of your PPC efforts. This article looks at those tasks. Task 1: Monitor Your Key...
Learning web development is a worthy goal, but it’s not easy. Still, with all the resources (many found free online) today, it’s very do-able if you’re motivated and patient. Heed these tips: Start with an exciting, truly desired project: This...
Despite being one of the oldest forms of digital marketing in existence, email marketing remains a vital tool for B2B companies to build profitability and reach their audience. However, it’s essential that you take the right steps to ensure success...
Infographics are a perfect communication medium for today’s online world and a crucial content marketing booster. They combine the impact of an image, with readily available data, curated and illustrated for quick analysis and understanding. Images, like photos, are powerful...
Maintaining the best possible brand profile online is crucial for business success, but monitoring and managing your reputation can be complex. Here we’ll simplify the process by revealing the most important elements for building a solid online image. Online Reputation...
Display ads have long yielded poor conversion rates and click-through rates, but there’s a good reason for that. As opposed to searching ads that are served up to users who are intentionally looking for something, display ads are merely added...
Now that you’ve created some terrific video content to promote your business, you need to get people to watch it online. Here’s how to use basic video marketing to gain an audience for your video: Describe: Write an attractive description...
A growing number of people are using voice command, either as mobile devices a question or make a request to their home voice system. Currently, these voice search queries aren’t attached to marketing, but it’s a pretty good guess that...
Earned media is content that promotes your brand, generated by others online, such as press coverage, influencer mentions and backlinks, as well as comments from your followers on social media, and even online reviews. Earned media is spontaneously generated by...