Any business hoping to impress cannot overlook the importance of reputation management. To be sure, an online presence is crucial to the success of any company’s growing brand. However, unaddressed negative consumer feedback can crush a business’s prestige. This is...
Marketing can be done in a various amount of ways. One of the best ways to promote your business or products is through pointed interaction with clients and people. An easy way to accomplish this is through email marketing. While...
It may seem like they are everywhere you look. It may even seem like they are swarming around, multiplying before your very eyes. Almost four decades ago, it was the millennials, also known as generation Y. However, times are changing....
Social media marketing is an essential part of any business’s promotional efforts today. These networks offer a unique opportunity to have two-way, digital interactions with customers, prospects and more. Your business can also adopt a more personal and approachable tone...
If you use Facebook marketing tools, you may be aware of the Lookalike Audiences functionality. This is an interesting feature available for advertisers. It is something that many small businesses fail to use even though it could be very helpful....
Nearly every aspect of marketing has changed in the last generation. Of course, digital advertising has become one of the most dominant game-changers to come along since television. Surprisingly, while most businesses know that they need to advertise digitally, far...
As you likely already know, in the modern business world, your website is essential to your success. Occasionally, it is important to rework your site to keep the content fresh and ensure it is as successful at converting visitors as...
For the website developer and marketing specialist, few metrics are, ultimately, as important as the return on investment, or ROI. After all, it is a representation of how effective your marketing program is, vs. the financial investment. By accurately measuring...
Conversions are the lifeblood of your business, especially when it comes to your website and online presence. But if your fancy new website isn’t bringing in new customers and creating sales, then what’s the problem? Why aren’t your visitors converting...
Certainly, your customers are invaluable to your business or brand, but have you ever actually calculated the customer lifetime value (CLV) in terms of marketing and revenues? Industry experts concur that it is far cheaper to make the added efforts...