Digital is the modern marketer’s most powerful and versatile tool. It also carries the double-edged sword of being a constantly changing and evolving medium. On the one hand, this constant variation makes it difficult to stay ahead of the curve....
When trying to sell your product or service, you might be more inclined to focus heavily on numbers and analytics, as opposed to the actual human beings who make a purchase. However, you’re doing yourself a disservice if you aren’t...
If you run a small business, local consumers likely make up a large portion of your customer base. Focusing your efforts on local marketing may help you to quickly grow your company. In particular, local SEO has a lot of...
Planning an effective digital marketing strategy these days has to include a lot of social media influence, as the majority of today’s consumers are using social networks on their mobile phones and making quick, one-click purchases related to their interests....
No matter what social media platform you’re using, you have likely seen quite a few hashtags floating around. These useful little phrases are the perfect way to help consumers find the content they’re looking for. However, while they may seem...
Every good marketer needs a great strategy, and when it comes to your small business, the basic paid advertisement is no longer the best way to go. With the constant advancement of technology and the undeniable power of mobile phones...
Any business hoping to impress cannot overlook the importance of reputation management. To be sure, an online presence is crucial to the success of any company’s growing brand. However, unaddressed negative consumer feedback can crush a business’s prestige. This is...
Marketing can be done in a various amount of ways. One of the best ways to promote your business or products is through pointed interaction with clients and people. An easy way to accomplish this is through email marketing. While...
It may seem like they are everywhere you look. It may even seem like they are swarming around, multiplying before your very eyes. Almost four decades ago, it was the millennials, also known as generation Y. However, times are changing....
Social media marketing is an essential part of any business’s promotional efforts today. These networks offer a unique opportunity to have two-way, digital interactions with customers, prospects and more. Your business can also adopt a more personal and approachable tone...