If your small business has yet to expand into the world of digital marketing, you’re missing a great opportunity. This article takes a look at the ways in which digital marketing can help any small business.

Visibility

Digital marketing makes your business’s offerings more visible to potential customers. According to one poll, 76% of customers take part in online shopping, which is a huge majority of people. If you’re not participating in online marketing, you’re missing out on a chance to reach that huge swath of potential customers.

Availability

Digital marketing shows customers that your business is available to them 24/7 and, depending on your shipping options, accessible from around the world. By not taking advantage of the internet, your business will constrict itself to its physical location and the customers around it.

Additionally, customers now take a business’s online presence as a given. If your business does not have an online presence, people may think it is illegitimate or not worth the trouble of trying to reach.

Knowledge of Your Customers

Online marketing is also a way to get to know your customers. This has benefits for your company’s image—it will seem more open and friendly—as well as your company’s sales: The more you know about your customers, the more you’ll be able to target and entice them. For instance, polling your customers can be a way to find out what types of products they are interested in.

Cost-Effectiveness

Yet another advantage of online marketing is its cost-effectiveness, especially when compared to advertising through outlets such as TV, radio, or newspapers. Additionally, advertising on those other channels will likely reach many customers that have no interest in your business. As you hone your campaigns over time, digital marketing can allow you to spend a greater percentage of your budget on targeting customers who are likely to make a purchase.