The internet is the information superhighway, and it’s where brands are born, grown, and destroyed every day. Needless to say, online reputation management is one of the most important aspects of modern business success.
With more than 4-billion people on the internet, there’s a good chance that your target audience spends a respectable amount of time online. While this is great for brand recognition, it can also be devastating when someone posts a negative review or criticizes your company.
Fortunately, a proactive approach to online reputation management can help you stay ahead of the competition and minimize negative content when it happens. Keep reading to learn more.
Start Managing the Reputation of Your Brand Early
Before you launch your business digitally, it’s important to start developing a plan to create a good online reputation. Craft a marketing plan that focuses on your messaging, mission statement, and socially responsible aspects. Then, choose a strategic way to introduce your company to the online community that will align with the values of your target audience.
Use Outreach Techniques to Rank and Add Brand Credibility
When your audience searches for your brand online, what will they see? We place so much emphasis on occupying those first three spots on Google, that we forget to build credibility via outside opinions. This is where a great outreach strategy comes in. Leverage business relationships, soft launches, and other resources to generate positive content about your brand that doesn’t originate from your website.
Cultivate a Good Reputation for C-Suite Members
Positive reviews for your brand won’t be enough to offset negative digital content featuring your executives. Think of your CEO, COO, CMO, CTO, etc. as pieces of a larger entity. Their reputation has a direct impact on the company as a whole, and it’s important to give them the same consideration. Before launching, make an effort to tweak their profiles, fight bad press, and position them in the best light possible.
Fight Bad Reviews with Great Content
It’s impossible to turn every bad review into a good one – even with great customer follow up. The best way to fight bad content is to flood the internet with positive information. Make sure that you’re featuring good testimonials, valuable content, and a great social presence on a regular basis.
Don’t Neglect Your SEO Strategy
Even the best positive content is useless if it’s not optimized to rank! Make sure that you develop an aggressive SEO strategy for your reputation management content. This places it in an advantageous way and helps you reach the audience that matters.
When in Doubt, Get Expert Help!
Not every company has the time or expertise to manage their online reputation. When this happens, negative content slips through and the brand can suffer. There’s no shame in seeking expert help to maintain or improve your digital presence.
Make Social Media a Priority
Social media is one of the most effective ways to create an active dialogue with your target audience. This is where customers or the public can seek you out, ask questions, and publicly criticize or praise your brand. You can communicate in real-time in a very public forum. And for some companies, this is both a blessing and a curse. Make sure that you’re equipped to handle social media interactions with professionalism, humor, and enough tact that you always represent your brand in the best possible light.
Actively Monitor Your Brand’s Reputation
Last but not least, remember to stay proactive in managing and monitoring your brand’s online reputation! Do regular searches for complaints, reviews, and any content that might have an impact on your business. This is essential to catching problems early and staying ahead of any negative mentions.