A growing number of people are using voice command, either as mobile devices a question or make a request to their home voice system.
Currently, these voice search queries aren’t attached to marketing, but it’s a pretty good guess that it will be part of the landscape in the next decade, especially if it follows other digital trends that eventually started out as free services and then advertising enhancements were added.
The form that voice search marketing could take is unknown; it may not be blatant or deliberate without some serious programming. So you may be likely to hear “here are some different brands” and perhaps the paid one first, not unlike a search engine. Or it could be more based on your devices sensing of other smart devices in your life, and performing searches in advance. For instance, it could calculate if your car is near its recommended tune-up time and either give you a list of nearby providers/auto shops or ask to make an appointment for you at your favorite one.
Businesses wondering they should look into voice search in the future to aid their marketing efforts are on the right track. Here are some areas to consider.
What’s your audience doing?
One of the biggest pitfalls of our digital age is that some companies jump on board every new trend a little too early. This is where voice search might be now: consumers use devices for basic searches or commands and not all of them expect there will be a marketing component.
Since there are several popular type of sound and mobile devices, developers must create several versions or pick one and leave some customers out, at least with your first effort.
Effective marketing tells us about the importance of staying local when possible, until you reach every market and can focus on reminders, such as Coke or Pepsi. If your business is smaller, focus on reaching your ideal customer and encourage them to go somewhere locally to get products or services.
For more online marketing strategies, visit Drive Digital Demand.